How to use the Amazon Merch keyword tool
- Type a short seed: a niche, a hobby, a job or an occasion (“cat dad”, “nurse”, “fishing”).
- Pick the marketplace you sell on. German or Japanese suggestions come from those stores, in their language.
- Press Find keywords. The words Amazon adds to your seed are in bold.
- Filter the list with a word, or keep only phrases of 3 or 4 words or more.
- Copy all, or download a CSV to sort your ideas in a spreadsheet. The CSV asks for your email once.
Why long-tail Amazon keywords work for Merch
A seed like “cat” is searched a lot and sold by thousands of designs. A suggestion like “cat dad shirt for men funny” is typed less often, but by a shopper who knows what they want, and fewer designs target it. Amazon only suggests phrases real shoppers type, so every line in the list is a search that happens. Use the 3+ and 4+ word filters to find these long-tail phrases.
Example: from seed to listing
Seed “nurse” on Amazon.com might return “nurse shirt”, “nurse gifts for women” and “nurse life”. “Nurse gifts for women” tells you who buys, but Merch does not allow “gift” wording in a listing, so you keep the audience (“nurse women”) and drop the gift. “Nurse life” suggests a design theme. Put the strongest phrase in your title and the others in your two bullets, written as sentences, then run the text through the Merch listing checker.
Mistakes to avoid
- Taking a suggestion as proof of demand. Check the products already selling for it, and their sales rank.
- Using brand names. Suggestions often include brands, shows and teams. Run every phrase through a trademark check.
- Pasting the whole list into a listing. Merch calls unrelated keywords stuffing and removes the listing.
Suggestions tell you what people search; they do not tell you what sells. Podly’s Merch database lets you search 50M+ Merch products by keyword and sort them by Best Sellers Rank and estimated sales. The Amazon Merch keywords guide explains where each phrase goes in a listing.
Facts checked and page updated on .
