How to use the Merch listing generator
- Describe what is on the design: the image and the exact text. The listing must match the design, so this is the most important field.
- Add the niche or the people the design speaks to, and pick the product you are uploading.
- Press the button. Each field shows its length against the Merch limit.
- Copy each field into the Merch Create page, read it once more, and fix anything that does not match your art.
Merch on Demand field limits
- Brand: up to 50 characters.
- Title: up to 60 characters.
- Bullet points: two, up to 256 characters each.
- Description: up to 2,000 characters.
These are the limits the Merch on Demand Create page enforces as you type. That page needs a sign-in and Amazon does not publish the limits on a public page, so check them in your own account if a field refuses your text. To test a listing you wrote yourself against these limits, paste it into the Amazon Merch listing checker.
What Amazon does not allow in Merch listings
From the Guide to Merch Product Quality, the Content Policies and the Merch FAQs, checked November 2026. None of these may appear in the brand, title, bullets or description:
- Suggested uses and promotions: "gift", "perfect for birthday", "free shipping", "best seller", "100% quality guaranteed", "new product".
- Product, fulfillment or delivery details: shipping times, where it is made, "Amazon Prime", sizing, print quality.
- Materials and effects the print does not have: wood, metal, glitter, leather, neon, metallic, foil, gold, glow in the dark.
- Contact details: phone numbers, addresses, emails, website URLs.
- Reviews and testimonials, or requests for reviews.
- Charity claims such as "proceeds will be donated".
- Keyword stuffing, words unrelated to the design, and tricks like "Ama-zon".
- Intellectual property you do not own, in the design or in any text field, brand included.
A weak listing and a better one
For a sloth lifting a dumbbell with "Slow progress is still progress":
Weak title: FUNNY Sloth Gym Shirt Perfect Gift For Workout Lovers. The caps, "shirt" and "perfect gift" are all things Amazon’s rules or best practices tell you to leave out.
Better title (51 characters): Slow Progress Is Still Progress Sloth Weightlifting
Better bullet: A sleepy sloth lifting a dumbbell with the words "Slow progress is still progress", for gym beginners, slow and steady lifters and anyone who laughs at their own leg day.
The better version says exactly what is printed, names the people it speaks to, and contains the phrases a shopper would search, without promising anything about the shirt.
Before you publish
Read the listing once more next to your design, then see what each sale earns with the royalties calculator. Podly’s trademark check catches protected phrases, and AI listings in the Podly app write Merch listings straight from your design file.
Facts checked and page updated on .
