How to use the Amazon sales estimator
- Open the product on Amazon and scroll to Product information. Find "Best Sellers Rank".
- Pick the same marketplace, and the category the first rank is listed in. For a Merch shirt on Amazon.com, that is usually Clothing, Shoes & Jewelry.
- Type the rank. Commas are fine. The estimate updates as you type.
- Add your royalty per sale to see what that rank earns in a month and a year.
What the Best Sellers Rank tells you
Amazon ranks products in each category by their recent sales. Its Best Sellers page calls the lists "our most popular products based on sales" and says they are "updated frequently" (checked November 14, 2026). A lower number means more sales, but the scale is steep: the gap between rank 1,000 and 10,000 is worth far more sales than the gap between 500,000 and 510,000.
The category matters as much as the number. A rank of 100,000 in Clothing, Shoes & Jewelry on Amazon.com is a steady seller. The same 100,000 in a small category may be a few sales a month.
Worked example
A Merch T-shirt on Amazon.com shows "#100,000 in Clothing, Shoes & Jewelry". Podly's model estimates about 614 sales a month, or about 20 a day. At a $2.44 royalty, the royalty Amazon lists for a standard T-shirt at $19.99 in the Creator group, that is about $1,498 a month while the rank holds.
Ranks move every day, so treat one reading as a hint. A product that holds a rank for weeks is a much stronger signal than one that touched it once.
Mistakes to avoid
- Mixing categories. Use the rank and category shown together. A sub-category rank is not a main-category rank.
- Trusting one snapshot. A single sale can lift a slow product for a few hours.
- Copying a best seller. High sales show demand for a niche, not permission to copy a design. Check trademarks before you upload.
To see the rank history and estimated sales of any Merch product, open it in Podly's product details, or search the whole catalog by sales in the Merch Database. Work out your royalty first with the Merch royalty calculator.
Facts checked and page updated on .