--- title: "T-Shirt Pricing Calculator: Price, Profit, Margin" description: "Free t-shirt pricing calculator for print-on-demand: fees, profit, margin and markup on Etsy, eBay or your own store, or the price for the margin you want." url: https://podly.co/tools/t-shirt-pricing-calculator/ --- [Free tools](https://podly.co/tools/) [Calculators](https://podly.co/tools/#calculators) # T-shirt pricing calculator for print-on-demand sellers This T-shirt pricing calculator works with any print provider, Printify and Printful included. Enter what it charges and where you sell to see your profit at any price, or the price for your margin. - Free - No signup needed - Fees checked November 2026 What do you want to know? Where you sell Your item price Ad cost per order Target margin Base cost Provider shipping Buyer pays shipping Platform fee Payment fee Fixed per order Etsy: 6.5% transaction fee, 3% + $0.25 processing and the $0.20 listing renewal. Offsite Ads not included. Etsy (US shop) · profit at your price You keep per shirt $10.43 34.8% margin on a $29.98 order 1. Item price $24.99 2. Shipping the buyer pays $4.99 3. Platform fee (6.5%) $1.95 4. Payment fee (3%) $0.90 5. Fixed fees per order $0.45 6. Shirt, print and shipping $16.25 7. Your profit $10.43 **Profit margin** 34.8% Profit ÷ what the buyer pays **Markup** 53.4% Profit ÷ everything you pay out **Break-even price** $13.47 Item price for zero profit **Price for a 30% margin** $22.62 Item price, before shipping ## How we calculate this The calculator adds what the buyer pays for the shirt and the shipping, takes away the percentage fees of your channel, its fixed fees per order, your print provider's costs and your ad spend. For a target margin it solves the same sum for the price, and rounds up to the cent. **What the buyer pays** item price + shipping the buyer pays **Fees** (platform % + payment %) × what the buyer pays + fixed fees **Profit** what the buyer pays − fees − base cost − provider shipping − ads **Price for a margin** (fixed fees + costs) ÷ (1 − fee % − margin) − buyer shipping Fee presets come from Etsy, eBay and Stripe's own pricing pages, checked on November 14, 2026. They are for US sellers and the most common case; your channel's statement shows the exact fees of each order. ![Podly Product Details: a Thanksgiving T-shirt with its BSR, estimated sales and revenue, one year of sales rank and price history, its keywords and similar designs](https://podly.co/images/features/app/products-details-1400.webp) Product Details In Podly Your price is set. Now find a design worth selling. Podly shows the price, rank and sales of 50M+ print-on-demand products on Amazon, updated every day. [Start free](https://app.podly.co/register?utm_source=podly.co&utm_medium=website&utm_content=t_shirt_pricing_calculator) Free plan · No credit card ## How to use the T-shirt pricing calculator 1. Choose what you want to know: your profit at a price, or the price for a margin. 2. Pick where you sell. The fee fields fill in for Etsy, eBay and a store that takes cards with Stripe. For Shopify and TikTok Shop, enter the rates of your plan or category. 3. Enter your print provider's base cost and shipping, and the shipping the buyer pays you. 4. Add your ad cost per order if you advertise. Ad spend divided by the orders it brings is enough. Every field stays editable, so you can match the fees in your own statements, add an app subscription spread over your orders, or test a sale price. ## Fee presets as of November 2026 | Channel | Preset | Source | | --- | --- | --- | | Etsy (US shop) | 6.5% + 3% + $0.45 per order ($0.25 processing, $0.20 listing renewal) | Etsy fees, Etsy Payments | | eBay | 13.6% final value fee, payments included, + $0.40 per order over $10 ($0.30 at $10 or less) | eBay selling fees | | Own store with Stripe | 2.9% + $0.30 per domestic card payment | Stripe pricing | | Shopify, TikTok Shop | Left empty: rates depend on your plan or category | Your plan or Seller Center | eBay's 13.6% applies to most categories, T-shirts included, on the total sale up to $7,500, and its total also counts sales tax, so your real eBay fee is slightly higher than shown. Etsy's preset leaves out Offsite Ads; the [Etsy fee calculator](https://podly.co/tools/etsy-fee-calculator/) covers those and other countries in detail. ## Worked example: a $24.99 shirt on Etsy Your provider charges $11.50 for the shirt and $4.75 to ship it. You list it at $24.99 and charge $4.99 shipping, so the buyer pays $29.98. - Fees: 6.5% × $29.98 = $1.95, 3% × $29.98 = $0.90, plus $0.45 fixed: $3.30 - Costs: $11.50 + $4.75 = $16.25 - Profit: $29.98 − $3.30 − $16.25 = $10.43 - Margin: $10.43 ÷ $29.98 = 34.8%. Markup: $10.43 ÷ $19.55 = 53.4% Below $13.47 this shirt loses money. For a 30% margin, the item price is $22.62. ## Margin or markup? Margin compares profit with what the buyer pays. Markup compares profit with what you pay out. The same shirt has a 34.8% margin and a 53.4% markup, and mixing them up is how sellers think they earn more than they do. A "50% markup" is only a 33% margin. ## Mistakes to avoid - **Pricing from the base cost alone.** Provider shipping often adds a third to the cost of a shirt. - **Forgetting fees on shipping.** Percentage fees apply to the shipping you charge too. - **Leaving out ads.** If half your sales come from ads, spread that spend over every order. - **Copying a competitor's price.** Their costs and fees are not yours. Check your own profit first. Selling on Amazon Merch on Demand instead? Amazon pays you a royalty, so use the [Merch royalty calculator](https://podly.co/royalties-calculator/). To check your ad budget, the [break-even ROAS calculator](https://podly.co/tools/break-even-roas-calculator/) shows how much ads can cost before a sale loses money. Facts checked and page updated on November 14, 2026. ## T-shirt pricing questions, answered. Something we missed? [Send us a message.](https://podly.co/contact/) A human answers. **01 How much should I charge for a print-on-demand T-shirt?** Start from your costs, not from other shops. Add the base cost, the provider’s shipping and the fees of your channel, then choose a margin. With a $11.50 shirt, $4.75 provider shipping and Etsy fees, a 30% margin needs an item price of about $22.62 when the buyer pays $4.99 shipping. **02 What is the difference between margin and markup?** Margin is profit as a share of what the buyer pays. Markup is profit as a share of what you pay out. $10 profit on a $30 order with $20 of costs is a 33% margin and a 50% markup. Marketplaces and accountants talk in margin, so set your target in margin. **03 What profit margin is good for print-on-demand shirts?** There is no single right number. Leave room after every fee for refunds, reprints and sales that came from ads, because one of them can wipe out a thin margin. Then check your price next to similar shirts your buyers see. **04 Do I pay platform fees on the shipping I charge?** On Etsy and eBay, yes: the fee is a share of the total sale, shipping included. Card processors such as Stripe also charge on the full amount paid. This calculator applies every percentage fee to the item price plus the shipping the buyer pays. **05 Can I use this as a Printify or Printful profit calculator?** Yes. Enter the base cost and shipping your provider shows for the product, then pick the channel you sell on. The calculator works the same for any provider, because it only needs what they charge you. More free tools ## Keep going with these free tools. - Calculators ### Etsy fee calculator Every Etsy fee and your profit per order - Calculators ### Merch royalties calculator Your Merch on Demand royalty at any price - Calculators ### Break-even ROAS calculator The ad return you need to stay profitable Free ebook ## +1,000 Print-On-Demand niches. Free, in your inbox. More than 1,000 hot Print-On-Demand niches, updated weekly. Discover top-selling ideas and start getting more sales. [See what's in the guide](https://podly.co/1100-free-niche-for-merch-by-amazon/). ![The 1,000+ Niches That Sell ebook standing in the clouds](https://podly.co/images/home-v2/ebook.webp) ## Set the price. Then pick designs that already sell. Join 6,000+ Merch sellers who check Podly before they design. [Start free, find best-sellers](https://app.podly.co/register?utm_source=podly.co&utm_medium=website&utm_content=t_shirt_pricing_calculator_final) [Add to Chrome, free](https://chromewebstore.google.com/detail/podly-ai-toolset-for-merc/dipicnapjjmogjmpcncbfooffdhcfndk) ![Podly Merch Database](https://podly.co/images/home-v2/tab-research.webp)