--- title: "Amazon Merch Listing Checker: Character Limits" description: "Free Amazon Merch listing checker: live character counts for brand, title and bullets, plus the words Merch's content rules reject, before you publish." url: https://podly.co/tools/merch-listing-checker/ --- [Free tools](https://podly.co/tools/) [Listings & keywords](https://podly.co/tools/#listings-and-keywords) # Amazon Merch listing checker before you hit publish Paste your brand, title, bullets and description into this Amazon Merch listing checker. See live character counts against Merch’s limits, a score, and every phrase Amazon’s listing rules do not allow. - Free - No signup needed - Rules checked November 2026 Marketplace Brand 0 / 50 Title 0 / 60 Bullet 1 (optional) 0 / 256 Bullet 2 (optional) 0 / 256 Description (optional) 0 / 2,000 Amazon.com (US) Listing score – Paste your listing, or try the example, to see your score and what to fix. Trademarks are not checked here. Run your title and brand through Podly’s [trademark check](https://podly.co/features/trademark-check/) before you publish. ## How the checker works Each field is counted as you type. The text is then matched, as whole words, against the phrases Amazon names in its Merch on Demand content policy, its rules for what a detail page may contain, and its Guide to Merch Product Quality. Style checks (all caps, emoji, repeated words) are readability advice, not Amazon rules. **Limits** brand 50 · title 60 · bullet 1 256 · bullet 2 256 · description 2,000 **Score** 100 − 15 per problem to fix − 5 per warning The checker reads English phrases. It cannot judge if a word fits your design (a “neon” sign drawn in the art is fine), so warnings are for you to review. ![A Merch listing in the upload page with the trademarked phrase “Just Do It” flagged by Podly](https://podly.co/images/features/ai-listing-800.webp) Trademark Check In Podly Write it, check it, then check the trademark. Podly’s AI listings and trademark check work right in the Merch upload page, with sales data for 50M+ products behind them. [Start free](https://app.podly.co/register?utm_source=podly.co&utm_medium=website&utm_content=merch_listing_checker) Free plan · No credit card ## How to use the Merch listing checker 1. Pick the marketplace you publish on. 2. Paste your brand name, title, both bullet points and the description, or press **Try an example**. 3. Watch the counts under each field: they turn pink past the limit. 4. Fix every pink line, review the yellow ones, and aim for a score of 100. ## Amazon Merch character limits and listing rules | Field | Limit | Required | | --- | --- | --- | | Brand name | 50 characters | Yes | | Product title | 60 characters | Yes | | Bullet point 1 and 2 | 256 characters each | No | | Description | 2,000 characters | No | These are the limits the Merch create form applies as of November 2026. Amazon also does not allow, in the brand, title, bullets or description: phone numbers, addresses, emails or URLs; reviews, quotes or requests for reviews; shipping or fulfillment details, including “Amazon Prime”; promises that proceeds go to a cause; keyword stuffing; suggested use such as “gift”; promotional phrases such as “best seller”; and words implying special print effects or materials (neon, metallic, glitter, glow, wood, leather). Sources: Merch’s [FAQs](https://merch.amazon.com/resource/201846470) (“What can I include on my detail page?”), the [content policy](https://merch.amazon.com/resource/201858630), the [Guide to Merch Product Quality](https://merch.amazon.com/resource/6GWVH5S3QRFAJ59) and the [best practices](https://merch.amazon.com/resource/201849250), checked on November 14, 2026. ## Example: fixing a weak title “Cat Dad Funny Cat Dad Sunglasses Gift T-Shirt” is 45 characters and fits, but it repeats “cat dad”, uses “gift” (suggested use) and spends 8 characters on “T-Shirt”. “Cat Dad Sunglasses Retro Vintage Kitten Lover” keeps the search words, describes the design, and passes every check. ## Mistakes to avoid - **Writing about the shirt, not the design.** Fabric, fit, sizing and print quality are not allowed. - **Holiday and gift wording.** Name the theme (“Christmas cat”) rather than the use (“Christmas gift”). - **Bullets as keyword lists.** Write one or two real sentences each; lists read as stuffing. - **Brand names you do not own.** Check every phrase with a [trademark search](https://podly.co/features/trademark-check/) first. Need words to start from? The [Amazon Merch keyword tool](https://podly.co/tools/amazon-keyword-tool/) lists what shoppers type into Amazon search, and the [Amazon Merch keywords guide](https://podly.co/blog/amazon-merch-keywords/) shows where to use each phrase. Starting from a blank page? The [Merch listing generator](https://podly.co/tools/merch-listing-generator/) writes a first draft from your design. Facts checked and page updated on November 14, 2026. ## Merch listing questions, answered. Something we missed? [Send us a message.](https://podly.co/contact/) A human answers. **01 What are the character limits for an Amazon Merch listing?** Brand name 50 characters, title 60, each of the two bullet points 256, and the description 2,000. The Merch create form stops you at these limits, so the checker counts as you type. **02 Can I write “gift” in a Merch title?** Amazon’s Guide to Merch Product Quality lists suggested use, such as “gift” or “perfect for birthday”, as metadata it does not allow. Describe the design and who it is about instead. **03 Should I put “T-shirt” in my Merch title?** Merch’s best practices say not to use words that describe the product itself. You pick the product type in the form, so the words are usually better spent on the design. **04 Does this check trademarks?** No. It checks Amazon’s listing rules and limits only. Use Podly’s trademark check to see if a phrase in your title or brand is registered before you publish. **05 Why did Amazon reject my Merch listing?** The rejection message names the reason. Common listing causes are contact details, review requests, shipping or Prime claims, charity promises, quality or material words, and keyword stuffing. All of them are in this checker. More free tools ## Keep going with these free tools. - AI generators ### Merch listing generator Brand, title and bullets for Amazon Merch - Listings & keywords ### Amazon Merch keyword tool Amazon search suggestions for any seed - Design & print ### Merch design checker Check a file against Merch image rules Free ebook ## +1,000 Print-On-Demand niches. Free, in your inbox. More than 1,000 hot Print-On-Demand niches, updated weekly. Discover top-selling ideas and start getting more sales. [See what's in the guide](https://podly.co/1100-free-niche-for-merch-by-amazon/). ![The 1,000+ Niches That Sell ebook standing in the clouds](https://podly.co/images/home-v2/ebook.webp) ## A clean listing. Now find designs that sell. Join 6,000+ Merch sellers who check Podly before they design. [Start free, find best-sellers](https://app.podly.co/register?utm_source=podly.co&utm_medium=website&utm_content=merch_listing_checker_final) [Add to Chrome, free](https://chromewebstore.google.com/detail/podly-ai-toolset-for-merc/dipicnapjjmogjmpcncbfooffdhcfndk) ![Podly Merch Database](https://podly.co/images/home-v2/tab-research.webp)