---
title: "Amazon Merch on Demand Royalty Calculator"
description: "Free Amazon Merch on Demand royalty calculator: your royalty at any price, or the price for the royalty you want, for every product, marketplace and group."
url: https://podly.co/royalties-calculator/
---

[Free tools](https://podly.co/tools/)  [Calculators](https://podly.co/tools/#calculators)

# Amazon Merch on Demand royalty calculator

The free Amazon Merch on Demand royalty calculator. Find the price that earns the royalty you want, or see what you earn at any price, for every product type.

- Free
- No signup needed
- 7 marketplaces

Start from

Marketplace

Your royalty group

Amazon.com only. Plus pays 2× and Premium 2.16× the Creator rate, for sellers who bring 15% or 35% of their sales from ads or social media. [Amazon's rules](https://merch.amazon.com/resource/201858580)

Product

Target royalty per sale

Amazon.com · Standard t-shirt

List it at

$26.91

to earn $5.00 per sale

![Standard t-shirt](https://podly.co/images/calculator/products/standard-tshirt.png)

1. Minimum list price $13.40
2. Your royalty ÷ 37% rate $13.51
3. List price $26.91

## Every product on Amazon.com

The list price to earn $5.00 per sale. Pick a row to see its details.

| Product | Minimum price | Royalty rate | List price |
| --- | --- | --- | --- |
|  | $13.40 | 37% | $26.91 |
|  | $14.68 | 35% | $28.97 |
|  | $15.17 | 37.4% | $28.55 |
|  | $15.28 | 35% | $29.57 |
|  | $17.68 | 35.9% | $31.62 |
|  | $18.77 | 36.7% | $32.38 |
|  | $25.15 | 37.4% | $38.53 |
|  | $25.04 | 36.1% | $38.90 |
|  | $26.81 | 35.5% | $40.89 |
|  | None | 7% | $71.43 |
|  | None | 7% | $71.43 |
|  | $15.54 | 41.5% | $27.58 |
|  | $17.40 | 40.4% | $29.79 |

## How we calculate this

Each product has two numbers in each marketplace: a minimum list price, where your royalty is zero, and a royalty rate, the share of every extra dollar, euro, pound or yen above it that you keep. PopSockets grips and most phone cases pay a flat share of the whole price instead.

**List price for a royalty**

minimum list price + royalty ÷ royalty rate

**Royalty at a list price**

royalty rate × (list price − minimum list price)

Example: a standard t-shirt on Amazon.com has a $13.40 minimum and a 37% rate in the Creator group. To earn $5.00 per sale, list it at $13.40 + $5.00 ÷ 0.37 = $26.91. In the Plus group the rate doubles to 74%, so $20.16 is enough.

Amazon sets these values and can change them. We worked them out from the example royalties on Amazon's [Merch on Demand royalties page](https://merch.amazon.com/resource/201858580), checked on November 14, 2026. Check the royalty Merch on Demand shows you before you publish.

![Podly sales dashboard inside Merch: royalties of the last 8 days by marketplace and day, and the products sold today](https://podly.co/images/features/sales-dashboard-800.webp)

Sales dashboard

In Podly

You know your price. Now find a design that sells.

See the price, BSR and sales of 50M+ Merch products, updated every day.

[Start free](https://app.podly.co/register?utm_source=podly.co&utm_medium=website&utm_content=royalties_calculator)

Free plan · No credit card

## How Merch by Amazon royalties are calculated

Amazon pays a royalty on each product it sells for you. In Amazon's words, the royalty is your product's price less any tax and less Amazon's costs (making, shipping, returns and customer service), with a multiplier for your royalty group. In practice, each product has two numbers per marketplace: a minimum list price, where your royalty is zero, and a royalty rate, the share you keep of every dollar above that minimum. PopSockets grips and phone cases (outside Japan) work differently: they pay a flat share of the whole price.

The calculator holds those two numbers for every product in seven marketplaces. Pick **Target royalty** to get the list price for the royalty you want, or **List price** to see your royalty at a price. The table under the calculator shows every product of the marketplace at once.

## What changed: royalty groups on Amazon.com

Sales on Amazon.com now pay one of three royalty groups. Creator is the standard rate. Plus pays 2 times the Creator rate to sellers who bring at least 15% of their unit sales from their own traffic (ads on or off Amazon, or social media). Premium pays 2.16 times the Creator rate from 35%. Both need at least 10 sales a month in the US store, and Amazon updates your group each month from your last two months. Sales in other marketplaces keep their earlier rates. Choose your group in the calculator when you price for Amazon.com.

## Worked example: a standard t-shirt at $19.99

| Marketplace and group | List price | Royalty per sale |
| --- | --- | --- |
| Amazon.com, Creator | $19.99 | $2.44 |
| Amazon.com, Plus | $19.99 | $4.88 |
| Amazon.com, Premium | $19.99 | $5.27 |
| Amazon.co.uk | £15.99 | £2.59 |
| Amazon.de | €16.99 | €2.07 |

For the Creator group, the math is 37% × ($19.99 − $13.40) = $2.44. To earn $5.00 per shirt instead, list it at $13.40 + $5.00 ÷ 0.37 = $26.91. These figures come from Amazon's [Merch on Demand royalties page](https://merch.amazon.com/resource/201858580), checked on November 14, 2026. The calculator matches every example on that page to within 3 cents.

## Notes by marketplace

- **Amazon.com:** prices exclude sales tax, which Amazon adds at checkout. Your royalty group changes the rate.
- **UK, Germany, France, Italy, Spain:** list prices include VAT, so the same price pays less than in the US. Children's clothing has no VAT in the UK, so kids' sizes there pay a higher royalty at the same price.
- **Japan:** prices are in yen and include consumption tax. Fewer products are sold there.

## Pricing mistakes to avoid

- **Pricing with old rates.** If you priced US shirts before the royalty groups, check what you earn in the Creator group now.
- **Listing at the minimum.** At the minimum list price you sell for a royalty of zero.
- **Copying prices between marketplaces.** Each one has its own minimum and rate.

To reach the Plus group you need traffic of your own. Our guide on [how to advertise Merch by Amazon](https://podly.co/blog/how-to-advertise-merch-by-amazon/) covers the options. Before you set a price, the [Podly Merch Database](https://podly.co/features/merch-database/) shows what similar best-sellers charge, and the [Etsy fee calculator](https://podly.co/tools/etsy-fee-calculator/) does the same math for Etsy.

Facts checked and page updated on November 14, 2026.

## Merch royalty questions, answered.

Something we missed? [Send us a message.](https://podly.co/contact/) A human answers.

**01 How much does Merch on Demand pay per t-shirt?**

It depends on your price and, on Amazon.com, on your royalty group. Amazon's example for a standard t-shirt at $19.99 is $2.44 in the Creator group, so $4.88 in Plus (2 times) and $5.27 in Premium (2.16 times). On Amazon.co.uk, the same shirt at £15.99 pays £2.59.

**02 What are the Creator, Plus and Premium royalty groups?**

They are three royalty levels for sales on Amazon.com. Creator is the standard rate. Plus pays 2 times the Creator rate and Premium 2.16 times. Amazon puts you in a group from the share of your sales that you bring in yourself.

**03 How do I get into the Plus or Premium group?**

Bring at least 15% of your US unit sales (Plus) or 35% (Premium) from traffic you drive: ads on or off Amazon, or social media. You also need at least 10 sales a month in the US store. Amazon updates your group each month from your average over the last two months.

**04 Do the royalty groups apply in Europe and Japan?**

No. Amazon says royalty rates for sales outside the US store did not change. The calculator uses one rate per product for the UK, Germany, France, Italy, Spain and Japan.

**05 Why are royalties lower in Europe at the same price?**

European and Japanese list prices include VAT or consumption tax, and Amazon pays royalties on the price before tax. US prices do not include sales tax, which Amazon adds at checkout.

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Free ebook

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![The 1,000+ Niches That Sell ebook standing in the clouds](https://podly.co/images/home-v2/ebook.webp)

## Price it right. Then sell what already sells.

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[Start free, find best-sellers](https://app.podly.co/register?utm_source=podly.co&utm_medium=website&utm_content=royalties_calculator_final) [Add to Chrome, free](https://chromewebstore.google.com/detail/podly-ai-toolset-for-merc/dipicnapjjmogjmpcncbfooffdhcfndk)

![Podly Merch Database](https://podly.co/images/home-v2/tab-research.webp)
